You'll Soon Be Able to Shop Walmart Products Through ChatGPT

OpenAI and Walmart will soon offer shopping via AI through ChatGPT, the retail giant said in a press release on Tuesday.

While using ChatGPT's Instant Checkout feature, customers can buy groceries, electronics or other essentials within the chatbot interface. 

Walmart has its own AI assistant in its app named Sparky. With Sparky, customers can ask questions about products and get summaries of reviews to find the best item. 

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"For many years now, e-commerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change," Walmart CEO Doug McMillon said in a statement. "There is a native AI experience coming that is multi-media, personalized and contextual. We are running towards that more enjoyable and convenient future with Sparky and through partnerships including this important step with OpenAI."

When asked for comment, Walmart referred to its press release. Walmart also said it wouldn't discuss the financial terms of the agreement at this time.

"We're excited to partner with Walmart to make everyday purchases a little simpler. It's just one way AI will help people every day under our work together," OpenAI CEO Sam Altman said in a press release.

OpenAI referred to Walmart's press release when asked for comment. 

The latest deal with Walmart comes as OpenAI tries to make ChatGPT an all-in-one shopping experience. AI chatbots are increasingly being used as vehicles for online shopping. They can synthesize reviews from across the internet and give people direct answers to shopping questions. Already, ChatGPT connects with Etsy and Shopify with its Instant Checkout feature, allowing people to buy directly. OpenAI also added more shopping features in ChatGPT Search earlier this year. 

(Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)