Raise a Glass (and Your Style): Sunday Swagger and Guinness Toast to a Bold New Fall Collection

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Raise a Glass (and Your Style): Sunday Swagger and Guinness Toast to a Bold New Fall Collection

The performance golf brand’s second collaboration with Guinness brings pub-worthy flair to the fairway — and beyond.

If your idea of a perfect Sunday includes a pint of Guinness and a round of golf, Sunday Swagger just made your fall wardrobe dreams come true. The performance golf and lifestyle brand — known for prints as bold as your backswing — is teaming up once again with the legendary Guinness® for a collaboration that’s equal parts style, spirit, and swagger.

And since we are SWAGGER, we can appreciate a brand that wears the name well. Sunday Swagger has built its reputation on confidence and comfort — the same kind of energy we like to bring to our pages — and their latest drop with Guinness is proof that great style is all about attitude.

A Collab Brewed to Perfection

The new release blends the unmistakable Guinness® aesthetic — those deep, iconic blacks and creamy whites — with Sunday Swagger’s signature playfulness. For men, that means six new polo prints crafted from a four-way stretch, moisture-wicking fabric that feels as good as it looks. The collection also adds two sleek button-ups and a cozy quarter-zip, perfect for those crisp fall mornings on the green.

Women get their moment too, with two new sleeved shirts that mix timeless Guinness heritage with a modern edge. Whether you’re teeing off or heading out for post-round drinks, these pieces embody what this collab is all about — confidence that carries from the course to the clubhouse.

The Finishing Touches (and Toasts)

What’s a fresh fit without accessories to match? The drop includes new golf towels, hats, headcovers, and ball markers — plus one genius essential: a custom Guinness® x Sunday Swagger beer sleeve, designed to keep your favorite brew perfectly chilled through every hole.

“Our customers have embraced our partnership with Guinness®, and we’re delivering another collection full of signature style,” says Sunday Swagger Founder Mark Carmona. “Guinness® is one of the world’s most beloved brands, and this collaboration is all about blending that globally recognizable brand look and feel.”

From the Course to the Clubhouse

Sunday Swagger has built its name on challenging the status quo of golf fashion — proving you can perform without compromising personality. Since launching in 2019, the California-based brand has created over 300 distinctive designs for men, women, and youth, many of which have become instant fan favorites across social media.

Their loyalty community, The Sunday Club, takes it even further with exclusive access to new drops, free shipping, member discounts, 10% cash back, and a welcome gift — all for just $20 a year.

At SWAGGER, we’re all about celebrating confidence and individuality — and Sunday Swagger’s latest collaboration with Guinness hits both notes perfectly. Whether you’re sinking putts or sipping pints, this collection is your reminder to dress bold, play hard, and live with a little extra… well, swagger.

The new Guinness® x Sunday Swagger collection is available now at SundaySwagger.com and in select stores in the U.S. and Dublin.

Image credit: Courtesy of Sunday Swagger

Collaborative content by SWAGGER's in-house editorial team.

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