Best Amazon deals to expect for Black Friday 2025, from air fryers to robot vacuums and more

Black Friday is just around the corner, so now is a good time to start window shopping, wheather you’re hoping to bag yourself a bargain in the sale or stock up on Christmas gifts for less.

As The Independent’s consumer writer, I’d recommend making the most of the Black Friday sales by coming up with a list of the things you want or need to get, so you know which products to keep an eye on as the sales approach.

I would also caution you to check that a deal is really as good as it seems. Amazon often shows the discount (the red percentage next to the price) against the RRP (recommended retail price), which may be far higher than the price the item is usually sold for at Amazon and other retailers. This is why it’s always worth shopping around and using price-tracking sites, such as Camelcamelcamel, to check whether you’ve come across a true bargain.

With those tips in mind, Amazon is a convenient place to buy everything from air fryers to beauty products. Below, I’ve rounded up some of the best deals available at Amazon right now (including offers on IndyBest-rated products), as well as my predictions for what could be going on sale in the lead-up to Black Friday.

When is Black Friday 2025?

Black Friday officially begins on Friday 28 November 2025, but this isn’t the only day you’ll see bargains available. Sales will continue through the weekend to Cyber Monday on 1 December.

I’m expecting deals to land as early as the start of November, so bookmark this page and check back for the best offers.

What Amazon deals can you expect on Black Friday?

Last year, there were big discounts on air fryers, smart watches, perfume and much more. Whether you’re looking to upgrade your kitchen appliances, get fabulous Christmas gifts for your loved ones or indulge yourself with a well-deserved treat, now’s the time to plan ahead, so you know what you’re looking for when the sales drop.

Until then, I’ve rounded up the best deals available right now, as well as predictions on whether these prices will fall further.

Why you can trust us to find the best Amazon deals on Black Friday

At IndyBest, we’ve been covering Black Friday for years, so we have plenty of experience in finding the best bargains. We only recommend deals on products we’ve either tried and tested or that come from brands we trust. Plus we make sure to check Amazon deals against price-tracking tools, so we can tell you if you’re making a genuine saving compared with buying outside of the Black Friday sales.

Best Amazon deals ahead of Black Friday

Want even more bargains? Head over to our Black Friday guide for all the best deals to expect