27 Years Later, Puma and Jil Sander Are Reviving the OG Designer Sneaker Collab

Now, under Jil Sander’s acclaimed new creative director Simone Bellotti, the partnership is being renewed with the first new Jil Sander x Puma sneaker in decades. To get the collaboration up and running again, the brands are going back to their roots with the Jil Sander x Puma King Avanti. (While the silhouette is more or less identical to the OG 1998 version, the new name reflects the history of the Avanti—a Sander-less King sneaker that Puma launched in 2001, which became a hit in its own right, especially in recent years through an ongoing collaboration with Rihanna’s Fenty label.)

The new King Avanti starts with an all-leather upper construction, complete with the silhouette’s recognizable piping. The launch colorway is a deep, nearly-black navy, with a clean white Puma stripe running across the sidewall and Jil Sander branding in dainty gold font above it. The foldover tongue reveals white leather with gold detailing and a navy Puma logo. Just like the original, it’s uncomplicated, elegant, and all kinds of wearable.

The Puma x Jil Sander King Avanti is out today, October 14, via jilsander.com and select Jil Sander retail locations for $500.